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What's New

LexJet and Canon Team up for the 2008-2009 Great Output Seminar

For photographers and artists who want to learn how to make professional-quality prints on a wide-format inkjet printer, Great Output magazine is presenting a seminar entitled Professional Photographic and Fine-Art Printing: From Start to Finish. Conducted by LexJet and sponsored by Canon, the Great Output Seminar Tour will visit 20 U.S. cities between September 2008 and March 2009.

During the one-day educational program, digital-printing expert Tom Hauenstein will demonstrate color-management techniques for optimizing print quality, and efficient workflows for producing the highest number of sellable prints with the least amount of wasted time, ink, and materials.

He will also show some of the innovative ways that LexJet’s inkjet-printable art papers, photo papers, canvases, fabrics, vinyls, and films are being used for new forms of artistic expression and to create distinctive new products or studio promotions.

“Our goal is to explain the inkjet printing process in a clear and understandable way,” explains Hauenstein. “We’ll demonstrate how to calibrate and profile monitors and how to make custom media profiles so that photographers and artists can use their inkjet printers for the broadest possible range of studio-business and artistic applications.”

During the seminar, Hauenstein will use Canon imagePROGRAF printers to show how simple it can be for creative professionals of all skill levels and backgrounds to create superb-quality prints. The content will be relevant for all types of art reproduction and photography, including portrait, wedding, event, sports, and fine-art photography.

Below are the cities and dates for the Great Output Tour 2008/09:

2008

Sept. 15: Pittsburgh

Sept. 17: Washington, D.C.

Sept. 29: Boston

Oct. 1: New York

Oct. 13: Chicago

Oct. 15: Indianapolis

Oct. 27: Denver

Oct. 29: Minneapolis

Nov. 10: Seattle

Nov. 12: Portland

2009

Jan. 19: San Francisco

Jan. 21: Los Angeles

Feb. 9: Santa Fe

Feb. 11: Dallas

Feb. 23: Cincinnati

Feb. 25: Nashville

March 9: Charlotte

March 11: Atlanta

March 23: Miami

March 25: Orlando

The Great Output Seminar registration fee of $49 includes seminar handout materials, lunch, refreshments, giveaways, and special discounts on photography-related products. For more information, and to register, contact a LexJet account specialist at 800-453-9538, or go to greatoutput.com.

The 2008/09 Great Output Seminar Tour incorporates suggestions from the more than 1,500 photographers and artists who attended the inaugural Great Output Seminar, which visited 16 U.S. cities in the fall of 2007 and spring of 2008. Those attendees gave the seminar content high marks. Post-seminar survey data collected from all sites of the first Great Output Seminar indicated an Overall Satisfaction Rating of 92 percent. This rating takes into account the percentages of attendees who said they would recommend the seminar, and those who said they would attend it again.

“A lot of seminars I’ve attended have either been too technical or too elementary. The Great Output Seminar, on the other hand, was quite beneficial to me as an advanced user of print technology, and it made a big difference for the beginners who attended the seminar with me. The instructor, Tom Hauenstein, was clear, concise, and helpful. I would certainly attend again,” says Sheila de Lemos, owner of AfterImage in Miami.

CEEP

The Capital Equipment Earnback Program is a LexJet Premier Partner Program designed to provide LexJet’s customers the opportunity to buy or lease needed printing and finishing technologies and receive credits. Our Customers earn guaranteed LexJet credits based on purchases of qualified LexJet media and laminates.

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Tip of the Month

What is Your Intention when Selecting Rendering Intents?

If Rendering Intents have you confused, then this article should be just what the (image) doctor ordered. After reading this article you will be able to look at the Perceptual, Relative Colorimetric, Saturation, and Absolute options and make a truly educated decision on which to use.

By Tom Hauenstein

Many people who print see the Rendering Intent option and are not exactly sure what it is and how it works. They usually select a Rendering Intent option a friend or colleague tells them to use and then think nothing more of it.

It turns out that this selection can have a huge effect on how your image appears, and should therefore be understood fully. The following article defines what Rendering Intents are and describes the differences between the four options.

What is a Rendering Intent?

Rendering Intents are mathematical rules on how to deal with out-of-gamut colors when moving from one color space to another. In other words, chances are that when you print an image there will be colors that your camera captured that are impossible for your printer to reproduce.

The printer driver can’t just delete the sections of the images it can’t reproduce or you would get images with large sections of nothing. Therefore, the driver changes those out-of-gamut colors to colors it can actually hit. The method it uses to do this is a Rendering Intent.

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Featured Photographer

Renaissance in Idaho

How Travis and Jennie Gugelman built a world-class photography studio out of scratch in small-town Idaho.

You hear a lot of talk about the upcoming generation of photographers, many of whom have never shot film and have operated entirely in the digital realm. There’s a palpable combination of anxiety and anticipation regarding this next generation. Who are they, really? How will they change the face of photography?

Meet the vanguard of that generation in Travis Gugelman. Gugelman is a representative of the digital generation, but also cuts a unique figure among professional photographers. Gugelman and his wife, Jennie, started their business, Gugelman Photography, five years ago in rural Idaho (Rexburg, to be exact) on the proverbial wing and a prayer. But the wing on which they traveled consisted of tireless dedication to their business and their art.

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